One of Tartu’s most photographed landmarks undergoes maintenance
Tartu City Government Press Release
/ The former National Geographic yellow frame, which in recent years has been colored pink to mark the European Capital of Culture, is getting a new look in Tartu Town Hall Square and will continue to delight visitors as an attraction.
The frame was taken for maintenance on Monday, the morning of June 30. It undergoes a technical inspection, necessary repairs will be carried out, and then it will be repainted. The beloved landmark will be given a reddish-orange color that fits the visual identity of the Tartu city.
Depending on the extent of the maintenance, the landmark will return to its place within 1–2 weeks.
The colorful frame has stood in Tartu Town Hall Square since 2013. Originally yellow, it was installed as part of the project “Life on the Border of Two Worlds,” which aimed to introduce the sights of South Estonia in cooperation with National Geographic.
Annika Ojasaar, Head of Tourism in Tartu, said that the yellow frames located throughout South Estonia will also undergo changes within a new concept, which includes their renovation, relocation, and repainting.
“This year, South Estonian LEADER action groups with Tartu and other partners, are launching a new cooperation project focused on showcasing South Estonia’s cultural heritage and nature, as well as continuing the Tartu 2024 South Estonia community programme. The aim of the project is to encourage collaboration between communities and innovative community-based solutions,” Ojasaar said of the new project.
The frame located in Town Hall Square is 3 meters wide and 4.3 meters tall, and each photographer can rotate it in the desired direction.
All the frames located in South Estonia can be found at: https://visitsouthestonia.com/community/
More information: Annika Ojasaar, Head of Tourism in Tartu, Foundation Tartumaa Turism, 5886 7883, [email protected].
Last changed 01.07.2025
